Built From Dirt, Fire, and Truth

I didn’t grow up with corporate handbooks or leadership seminars.

I grew up barefoot in the garden, wiping baby carrots on my shirt before biting in and picking gallons of wild blueberries in the woods.

I grew up in a self-built workshop with sawdust in the air and red-hot steel on the forge.

I grew up watching a man quietly model what it meant to build something that mattered—and a mother who showed me the sacredness of a garden and the healing power of herbs crushed between curious fingers.

My dad ran a small business crafting handmade knives and woodworking tools.

He wasn’t flashy. He wasn’t loud. But he was precise. Intentional. Focused.

He’d work late into the night, fulfilling orders, building with his hands—but still made time to play guitar and sing us to sleep, only to return to the workshop once we were dreaming.

We knew to keep a safe distance from the fire as he banged out red hot steel fresh from the forge, but we were never far from the magic.

As kids, we were handed tins of nails, scraps of wood, and the freedom to create.

He taught us how to line up letters and pound our names into strips of leather with perfect spacing. Those nameplates, carved and crafted by him, hung on our bedroom walls like declarations: you belong here.

It’s where I learned craftsmanship.It’s where I learned presence.It’s where I learned that work could be a form of care.

But not every part of me fit into the world as neatly.

I was the girl who had too much to say through her poems and stories, but not always the courage to speak it out loud.

I learned early that honesty could be misinterpreted.

That sensitivity could be mistaken for weakness.

That boldness could be labeled as "too much."

So I learned to write quietly. And I learned to read people. And I learned what it felt like to hold back.

That tension—between bold expression and quiet knowing—became a central thread in my life.And eventually, it became the thread I used to weave Rebolistic Wellness.

This company wasn’t born from a business plan. It was born from a way of life.

From fresh carrots pulled from the dirt.

From late-night lullabies and afternoon day dreams written in a notebook.

From bee stings soothed by crushed bergamot and burns cooled by aloe cut fresh from the backyard garden.

From buffed knife handles (and fingernails) as I learned to operate my dad’s workshop equipment in high school. This is also where I learned to pack a shipment of well-crafted knives with utmost care, right down to the neatness of the tape on the box, because quality mattered and it was the hard work and talent of a craftsman inside. It’s where I learned the importance of delivering, not just a product but a brand. Beebe Knives was a well-known name, not because of a fancy facility with a billboard out front, but because the heart and soul of the man who made them was in every single tool that was sold. He had designed each model, and his hands had touched every single one.

From watching someone work not to be busy—but to create something with meaning.

These experiences laid the foundation for everything I now teach, coach, create, and protect.They are the root system of Rebolistic Wellness.

We are not a wellness brand that’s here to sell a shiny version of balance.

We are here to help people come back to themselves.

To remember the value of craftsmanship in how we live.

To reclaim our voice, our health, and our truth.

To lead from wholeness, not just ambition.

So no—we don’t do cookie-cutter coaching.

We don’t drop into companies and hand out fancy wellness apps and a bottle of supplements.

We build cultures of care. We restore voices.We help leaders stop hiding in plain sight.

This company is for the misfits.

The sensitive ones.

The high achievers with tired hearts.

The leaders who are ready to lead differently—starting with themselves.

Behind Rebolistic Wellness is a little girl grinning ear to ear because she’d just spent an entire day in her dad’s shop creating whatever the hell she wanted, as he patiently took time out from his work to show her how to use the vice grip mounted on the workbench so she could build more easily. This little girl walks up the stairs to bed and hears her dad say, “She’s going to take over the business one day”. 

This little girl grows up and doesn’t take over the business, but she certainly adopts its values. She carries on her dad’s legacy in the way she leads, develops, and delivers with integrity and care. Because a promise of a result matters. Because she learned that the impact of a brand will reach far and wide when the heart and soul of the founder is honest and sincere.

If this story resonates, you’re in the right place.

If you’re building something that needs to feel real, let’s talk.

If you’re leading a team and want a culture that’s as intentional as your mission, let’s build it.

If you’re done performing and ready to reconnect with your actual self, I’ll meet you there.

This is the work. This is the rebellion. This is the return.

With truth and tenderness,

Heather Beebe Founder, Rebolistic Wellness